The selected videos of motion spots and commercials are examples of how I provided creative direction, storyboards, scripts and visual design, while partnering with a motion graphics production specialist to create and deliver final online, on-air and digital video presentation solutions.
Cable AdvertisingObjective: Develop a video for Cox Media's website to educate users about the value of adertising on cable tv.
Why Cox Media?
Objective: Develop a video for Cox Media's website to give an overview about Cox Media and our portfolio of products.
CAMY AWARD Highlights
Objective: Concept and produce a video for Cox Media's annual employee regonition awards event, The CAMYs. The video shows a compilation of videos from the past years.
Mobile Text Advertising
Objective: Develop an integrated creative marketing campaign, including this awareness spot, to promote Cox Media's Mobile Text Advertising product, proving how the power of television can be enhanced with mobile and web-based applications.
My Connection
Objective: Develop an advertising solicitation spot to encourage clients to advertise cox.com. My Connection is the section of the site where users can check webmail, voicemail, access the latest news, weather and sports and see what is on tv and On DEMAND.. It is the community's to
online connection to what is happening today.
Direct Response Television and On DEMAND
Objective: Create a graphic overlay that is placed over a :30 spot that includes a channel for the viewer to go to to rent the movie. It is a virtual channel that actually takes them directly to the area in On DEMAND to rent immediately without having to navigate. This video shows the viewer experience of watching the commercial, going to the channel and then taking them directly to the screen to rent the movie. Interactive advertising is also used where a viewer would see the same graphic overlay but instead it tells the viewer to press "A" on their remote which takes them to the direct screen to order the movie.